Charity-speak
Begs
It makes the people you serve look helpless and the donor look like the hero. It runs on guilt, and guilt does not last.
For mission-driven organizations
Inside the building, everyone understands the mission. We are how the outside catches up.
You know the mission cold. The marketing is the part nobody trained you for, and it landed on your desk anyway, on top of a dozen other jobs. You are stuck in the same place every startup founder is stuck: sure of the work, lost on how to make the world see it.
That part is ours, and it is harder than it looks. It all comes down to how you talk about the mission, and that is where almost everyone goes wrong.
Mission work gets handed two scripts. One begs. One bores.
Both are easy to reach for, and a stranger feels neither one. The harder way is the only one that gets through.
What a stranger hears
Institutional
Bores
Capacity-building ecosystems. Stakeholder alignment. Theories of change. Every word is right, and none of it makes a stranger care.
The third way
Connects
We find the heart of the mission and put it where real people can feel it. The ones you serve, the ones who could carry it forward. That feeling is what moves them to act.
The first two are everywhere because they are easy. The third takes someone willing to sit with the mission until they find the one line only you can say. That is the work we do.
Mission-driven organizations get our best people, not our spare hours.
A founder leads your account, with the full bench behind them. The people on it are experienced, and the work meets the same standard as any client we take on. Your account is never where someone learns the work.
- On itA founder
- Behind itThe full bench
- The standardNo exceptions
- We Are Difference Makers.
- We Are Hope Dealers.
- We Are Future Shapers.
Bring us the mission.
Reach out and you’ll get a straight read on what your mission’s marketing needs and what it would take to make the work match the cause. You keep that clarity whether or not you hire us.
“I have enjoyed getting to know the SLAM! staff and am impressed with their level of personal commitment to excellence with a project. Above all I appreciate their company’s desire to build high levels of trust and communication.”
Fran Miley · Director, American Cancer Society
